The Dallas Cowboys
When The Dallas Cowboys needed a solution to increase the website visitation by its younger demographic, YOUniversal was there to provide a solution. We created a website that was incorporated into the main site that appealed to younger users through six unique, custom online games. The games were all branded and featured opportunities for the team’s sponsors to advertise directly through our SquibWorks advertising platform.
The concept was an immediate hit and the increase in their younger demographic was larger than had been hoped. The games were played several hundred thousands of times.