Deadlines are an ever-present challenge.
But they’re a reality that every services business must face. Managed poorly, they can ruin a project and/or client relationship. Managed well and they can be a powerful distinguishing competitive advantage.
Vendors and clients would do well to better understand the complexities of defining a timeline for a creative endeavor. Vendors should be upfront about the difficulties of planning a project. Explaining early on that determining an exact final date for your project is very difficult, if not impossible, is important. Inform the client that you will use your experience and organization to provide an approximate final date for delivery but reserve the right to add time if necessary.
Working honestly, competently and diligently is the only way to successfully complete a project on time. Being sensitive to a client’s needs will help keep the project team motivated and directed. Above all, patience is the key ingredient for a mutually successful project completion. Remember that both sides are fighting for the same goal.
Now get back to your work. Time is ticking…